Week Three: When to Fold

It's important to know what's important. My problem going into this project was that I gave myself an intensely unrealistic timetable. I realized that I was focused on selling the idea of a web series, and not developing it. I wasn't writing it and trying my darndest to make it the best it could possibly be. So I took a step back, thought about what was most important, and put the rest on the back-burner.

Listen: story is crucial. If White Rabbit isn't an amazing story, then I'm already lost. I might as well quit now, because no one wants to watch a great idea. They want a great story with great characters. Now what does it take to make these great stories and characters? That's the magic I hope to find over these next few months. I'm thinking that after I write the pilot episode, with all of it's many drafts and changes soon to come, I'll have a deep understanding of my characters and how I want them to develop. Of course they'll change every episode, but I won't have to mold an entirely new character by that point. I'll already have the groundwork.

Teaser video! Now here's where I'm extra excited. To accompany all my tons of pre-production material, I'll be shooting a teaser video for the series. It'll be the first five minutes of the pilot and be totally badass. Right now production looks to be set for late October. I hired on a DP last week and should be finished casting by the end of this week. All that's left is a sound guy and a grip crew. Both of which I have people in mind for. SO I'm slating that video for a late November release. Maybe a little... Rabbit for Thanksgiving? Oh?